Allianz Park: Beyond the Field, an Economic and Opportunity Engine in São Paulo

The Allianz Park in São Paulo is much more than a football stadium. In its ten years of operation, it has established itself as a multi-purpose event center that generates a gigantic economic and social impact, transforming not only the entertainment landscape but also the real estate and services market in its surroundings.

The Impact in Numbers: An Entertainment Giant

The numbers speak for themselves: Allianz Park has welcomed an impressive 14.5 million spectators in a decade. What's most notable is that almost half of this audience (44.3%) attended non-football-related events, highlighting the incredible versatility of the space to host world-class concerts, corporate events, and even e-Sports broadcasts.

This constant flow of visitors directly translates into a significant economic impact. In 2023 alone, Allianz Park injected R$ 3.8 billion (approximately USD 700 million) into São Paulo's economy, representing 0.5% of the city's 2020 GDP. Furthermore, an estimated 95,000 direct and indirect jobs were generated that same year, benefiting a wide range of sectors, from hospitality and gastronomy to transportation and local commerce.

Opportunities for Investors and Property Owners

For us at BSR, this scenario presents golden opportunities, especially for real estate investors and owners. The enormous demand for accommodation generated by millions of visitors each year opens up an extremely attractive niche market for short-term property rentals.

Imagine owning a modern, well-located apartment near Allianz Park. This type of property instantly becomes a high-demand asset, especially during peak event periods. Concert-goers and game attendees seek comfort, convenience, and an experience close to the event venue, and they are willing to pay for it.

Professional Management is Key

To maximize the profitability of these properties, professional management is essential. At BSR, we understand the dynamics of this market. We offer:

• Price Optimization: We dynamically adjust rental rates according to event demand, ensuring your property generates the maximum possible revenue.

• Strategic Marketing: We promote your property on the right platforms, reaching the target audience looking for accommodation near the stadium.

• Impeccable Operations: From cleaning and maintenance to 24/7 customer support, we guarantee an exceptional guest experience, which translates into excellent reviews and recurring bookings.

• Expert Advice: We guide you every step of the way, from identifying high-potential properties to developing the most suitable investment strategy for your goals.

  
  

Allianz Park is a testament to the power of entertainment to drive economic development. For those looking to invest smartly or monetize their properties in São Paulo, proximity to this multifunctional giant represents an opportunity not to be missed.

Are you ready to explore the investment opportunities Allianz Park offers for your property? Contact BSR and discover how we can help you capitalize on this booming market.